On another website of mine I sell some affiliate products.
In a split-run test for one affiliate product I sold, the ad listing features out-performed the ad which had no features listed whatsoever. Everything else was identical. Same benefits, same headlines, same call to action, same bulletpoints, everything.
And it’s not just that one was effective and […]
Sales Letters Archive
How to Sell More Product by Listing Features
These 6 Essentials of Effective Sales Copy are Still Perfect…Almost
There is a formula for how we’re supposed to sell. It’s the magic formula that makes great copy what it is and which has padded the pockets of every get salesman and copywriter since the beginning of the universe.
Even the budding copywriter can get results by religiously following these six items.
Here’s the list:
Get Attention
Create Interest
Stress […]
